Marketing Manager
Posted on Jun 30, 2021
Foreign HR
Beijing, China
About Company:
Founded in 2011, this company is a leading global multi-platform game publisher. Their games have been translated into 16 different languages and published in more than 130 countries, reaching more than 200 million players worldwide.
Job Profile:
This role involves the marketing work for the European and the American regions.
Job Details:
Job Description:
- Responsible for establishing the product brand image, and formulating the marketing positioning of mobile game products according to product characteristics and market environment;
- Ensure full integration of marketing communications, including but not limited to community communications, PR, celebrity and KOL cooperation, offline advertising, offline events, exhibitions, etc.;
- Coordinate the PR, branding planning and execution of the company's various project teams to enhance the company's and product's overseas visibility and reputation;
- Cooperate with creative teams/organizations to ensure that they have a deep understanding of product goals and strategies, transform brand concepts into actual ideas and content, and channels to ensure the promotion and maintenance of brand influence;
- Plan and review English PR, Branding, advertising and other copy content.
Job Requirements:
- More than 2 years of marketing experience in Europe and the United States;
- Strong ability to do English copywriting;
- Love the game, love the two-dimensional culture plus points;
- Familiar with overseas media platforms, have marketing agencies and channel resources;
- Excellent creative ability and solid marketing foundation, able to independently organize and complete marketing activities;
- Good teamwork and inter-departmental collaboration ability, full of passion and sense of responsibility.