Posted 9 days ago
We are hiring Branding Manager.
- Internal Engage and educate internal teams to strengthen understanding of brand strategy, brand expression system, brand messaging and experience strategy
- Strategic Planning: Assist to deliver the annual brand strategy process, and lead the execution of consumer centric programs.
- Brand Consistency: Help to drive brand identity consistency in voice, tone and message across all channels (i.e. Packaging, Advertising, Infomercial, PR, Social/Content Marketing and Web Properties, collateral, trade etc.).
- Agile: Results-orientation and ability to operate with agility to run with a test and learn approach.
- Collaboration & Integration: Lead a cross functional and agency working teams, which include but not limited to peer team leader, Collaboration, alignment, and influence with multiple stakeholders is a key to success.
- Analysis & Reporting: Lead the analysis and reporting of market and competitor trends to identify business issues/opportunities.
- Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs.
- Minimum Bachelor's degree (or equivalent) in marketing, communications, or a related field
- 3-5+ years of brand marketing experience.
- Experience managing Media and/or Creative agency partners, and a broad set of internal stakeholders.
- Must have solid experience developing brand strategies grounded in insights and analytics.
- Experience working with (or within) agencies on brand-building projects
- Exceptional project management skills with a highly developed sense of creative excellence
- Ideal candidate will have previous experience with mature lifestyle brands or home industry