Branding Manager

Posted 9 days ago

Foreign HR

Shanghai, China

Job Profile:

We are hiring Branding Manager.

Job Details:

Responsibilities:

  • Internal Engage and educate internal teams to strengthen understanding of brand strategy, brand expression system, brand messaging and experience strategy 
  • Strategic Planning: Assist to deliver the annual brand strategy process, and lead the execution of consumer centric programs.
  • Brand Consistency: Help to drive brand identity consistency in voice, tone and message across all channels (i.e. Packaging, Advertising, Infomercial, PR, Social/Content Marketing and Web Properties, collateral, trade etc.).
  • Agile: Results-orientation and ability to operate with agility to run with a test and learn approach.
  • Collaboration & Integration: Lead a cross functional and agency working teams, which include but not limited to peer team leader, Collaboration, alignment, and influence with multiple stakeholders is a key to success.
  • Analysis & Reporting: Lead the analysis and reporting of market and competitor trends to identify business issues/opportunities.
  • Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. 

Qualifications:

  • Minimum Bachelor's degree (or equivalent) in marketing, communications, or a related field
  • 3-5+ years of brand marketing experience.
  • Experience managing Media and/or Creative agency partners, and a broad set of internal stakeholders.
  • Must have solid experience developing brand strategies grounded in insights and analytics.
  • Experience working with (or within) agencies on brand-building projects
  • Exceptional project management skills with a highly developed sense of creative excellence
  • Ideal candidate will have previous experience with mature lifestyle brands or home industry

Apply Now

Job Summary

Company Foreign HR
Location Shanghai, China
Job Type Contract (1 year)
Pay Rate Competitive Salary
Years of Experience Experienced(2-5 Years)
Job Reference Code J2100249

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